Customers

The teams choosing conversation over tickets.

From regional retailers to global service brands — Mersal runs in production across e-commerce, services, and B2B.

Operating in production at

NajmahATELIER 21barakāt.OUDLABMada Caresahel/
Featured story
NajmaE-commerceRiyadh, KSA

Najma replaced four tools with one workspace — and cut first response by 48%.

After three years of bolting Zendesk, a WhatsApp BSP, Klaviyo and a help-center together, Najma's CX team consolidated onto Mersal in six weeks. Captain now answers 42% of inbound — fully — in Arabic and English.

  • –48%first response time
  • 42%resolved by Captain
  • 4 → 1tools in the stack
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Atelier 21Dubai, UAE

“Cart abandonment recovery on WhatsApp doubled our return-rate from drop-offs.”

E-commerce
+38%recovered carts
Barakat.Cairo, EG

“Captain handles delivery and returns. My team focuses on relationships now.”

E-commerce
42%auto-resolved
OudlabJeddah, KSA

“Bookings and reminders run on autopilot. No-shows dropped overnight.”

Services
–60%no-shows
Mada CareAmman, JO

“Patients message in Arabic; we route by clinic and language without thinking.”

Services
24/7with Captain
Sahel/Kuwait City

“Audit logs and SAML were table stakes. The AI was the surprise.”

B2B
99.95%uptime
HalcyonLondon, UK

“Self-hosted in our VPC. Same product. We sleep at night.”

B2B
VPCself-hosted

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