If/then rules
Flexible logic on inbound, outbound, or scheduled triggers.
Automation
Let automation handle the routine.
Smart rules, auto-routing, SLAs, and macros — free your team for the conversations that need a human.
Smart routing
Skill-based, language-based, or capacity-aware assignment.
Auto-tagging
Topic, sentiment, and language detected on every message.
Macros
Reusable canned responses with variables and attachments.
SLA policies
Define and enforce response and resolution times per inbox or attribute.
Captain in the loop
Let AI suggest replies and resolve simple tickets end-to-end.
Automation without sacrificing quality.
- 1
Welcome automation
Instant first replies, after-hours responses, and routine FAQ deflection.
- 2
Cart recovery
Track abandoned checkouts and follow up with a signed WhatsApp template.
- 3
Order confirmations
Auto-confirm orders, send shipping updates, and log customer replies into the CRM.
- 4
Reminders & bookings
Remind 24 hours ahead, confirm with one tap, and reschedule automatically.
Bring every conversation home.
See Mersal on your channels with your data. 30 minutes, no slide deck.