Customer conversation platform

One inbox for every customer conversation.

Mersal brings WhatsApp, Instagram, email, voice and live chat into a single workspace — with an AI agent that handles the routine so your team can handle the rest.

14-day free trial Self-host or cloud Arabic & English
app.mersal.cloud
ConversationsOpen
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SM
Sarah AlmutairiWhatsApp · +966 5•• ••• 482

When does my order arrive? Need it before Friday 🙏

10:42
Replied by Captain

Hi Sarah — your order #4892 is out for delivery (left at 9 AM) and ETA is tomorrow before noon. Track it here 👇

10:42
Type a reply…
Talk to customers onWhatsAppInstagramMessengerEmailTikTokSMSLive chatVoiceTelegram
Why Mersal

Built for how customers actually message you.

Four reasons teams worldwide are switching from a stack of disconnected tools to one platform.

SarahWhatsApp2m
LamaInstagram5m
FahadEmail12m
VisitorLive chat18m
@noorTikTok24m
01

One inbox, every channel

WhatsApp Business, Instagram DMs, email, voice, live chat — all in one queue, with shared history per customer.

  • WhatsApp Cloud API + Embedded Signup
  • Instagram, Messenger, TikTok DMs
  • Email, SMS, voice, custom API channels
When does the branch open?
Captain

Our downtown branch is open 9 AM–11 PM. Want directions?

02

Captain handles the routine

An AI agent trained on your help center deflects FAQs, suggests replies, and resolves simple cases on its own.

  • Trained on your knowledge base
  • Reply suggestions in any language
  • Handover to agent with full context
RTL
LTR
03

Bilingual, RTL-ready

First-class Arabic and English from day one — automation rules, agent UI, knowledge base, reports. Not bolted on.

  • RTL automation rules
  • Bilingual help center
  • Locale-aware NLP for Captain
Self-hosted
04

Yours to host

Run Mersal on your own infrastructure for full data control, or use our managed cloud in the region of your choice.

  • Self-hosted or managed cloud
  • Choose your region
  • SAML SSO, audit logs, custom roles
Captain — AI agent

An AI teammate that actually closes tickets.

Captain reads your help center, your past conversations, and your tools. It answers, it acts, and it knows when to pass things to a human.

  • 42%of conversations deflected end-to-end
  • 3.4×faster first response time
  • 24/7in any language
See Captain in action
Captain · AI Agent● live

Can I return an item one week after purchase?

Searching: return policy Looking up your order

Yes — our policy allows 14 days. Your order #4892 is within window. Want me to start the return now?

Start returnHand to agent
The full lifecycle

From first hello to repeat customer.

Mersal supports the whole conversation — acquisition, conversion, support, and retention — on a single platform.

  1. 01Capture

    Capture leads on every channel.

    Click-to-chat, web widget, ad replies and form imports — every contact lands in one CRM.

  2. 02Convert

    Turn conversations into orders.

    Sales playbooks, broadcast campaigns, cart recovery, and abandoned-checkout follow-ups.

  3. 03Support

    Resolve faster with AI.

    Captain handles repetitive queries; agents focus on the conversations that move the needle.

  4. 04Retain

    Bring them back.

    Post-purchase flows, NPS, re-engagement campaigns and customer 360 across orders, tickets, and notes.

Use cases

Made for the businesses that ship, serve, and sell.

From e-commerce to services to B2B — Mersal adapts to how your team works.

Turn WhatsApp into your highest-converting sales channel.

Recover carts, confirm cash-on-delivery, share order status and run broadcast campaigns — all from the same inbox your support team uses.

+38%conversion on recovered carts
<2 minfirst response
Shopifynative sync
  • Shopify & WooCommerce customer 360
  • WhatsApp campaigns with templates
  • Cash-on-delivery confirmation flows
Product screenshot

Trusted by teams worldwide

Najmah
ATELIER 21
barakāt.
OUDLAB
Mada Care
sahel/
We replaced four tools with Mersal. Our agents stopped tab-switching and our customers got answers twice as fast.
Reem AlharbiHead of CX, Najmah
–48%first response time
Captain handles the questions about delivery and returns. My team finally has time for the conversations that actually need a human.
Khalid AlotaibiCOO, barakāt.
42%conversations deflected
Pricing

Simple plans. No per-channel surcharges.

Start with a 14-day trial. Upgrade when you outgrow it.

Starter

For small teams getting started.

$29per agent / month
Start trial
Most popular

Growth

AI deflection + automation, for growing teams.

$59per agent / month
Start trial

Enterprise

Self-hosted, SAML, custom SLAs.

Customtalk to sales
Contact sales

Need a self-hosted quote? See full pricing

FAQ

Questions you'll probably ask.

If we missed yours, the team replies in Arabic or English — usually within the hour.

  • No. Mersal is a full customer communication platform — automation rules, agent UI, AI, and reports are RTL-ready and bilingual from the ground up, not translated. It works equally well for English-only teams.

  • Yes. Mersal ships with a self-hosted option so you can run it inside your own VPC. Cloud customers can pin their workspace to a specific region.

  • WhatsApp Business (Cloud API + Embedded Signup), Instagram DM, Facebook Messenger, TikTok, Email, SMS (Twilio, Bandwidth), Live chat, Voice, Telegram, Line, and a custom API channel.

  • It answers from your help center, suggests replies to agents, drafts summaries, and can resolve simple tickets end-to-end with a hand-off when it's unsure.

  • Per-agent monthly. AI usage is metered separately. Self-hosted is annual with a flat platform fee. Final tiers are still being finalized — talk to us.

  • Yes — SAML SSO, custom roles, granular permissions, audit logs, and required attributes on resolve all ship with Growth and Enterprise.

Bring every conversation home.

See Mersal on your channels with your data. 30 minutes, no slide deck.